This reflects the new University’s fundamental principles that underlie its formation and operation, its purpose, role in society and the value system governing the conduct of its business. The University seeks to do business primarily in the tourism industry. Within this marketplace, its value responsiveness and service to its customers; entrepreneurship and commercial viability; value addition to its stakeholders; and excellence in its service delivery. This philosophy is reflected in its quality statements on its vision, mission and corporate values.
The University’s vision is « to be the premier centre of excellence in the promotion and development of the tourism industry and allied services in Africa. »
Our mission is « to provide highly specialised and quality knowledge, skills, competencies and institutional capacities so as to bring about the promotion and development of the tourism industry and allied services in Africa and enhance its contribution to the desired sustainable development of all countries in our service area ».
The University’s corporate values seek to govern the way the University will do business, its way of life, the behaviour of its staff members in the conduct of its business, and the manner of their interactions with its stakeholders in the marketplace.